@KimKardashian’s live-stream for Tmall ahead of China’s #shopping spree “Double 11” Shopping Festival, attracted at least 189,600 viewers. She said she definitely thinks her daughters will be into the beauty business and mentioned her friends’ love for Chinese Mahjong. #Alibaba
#arin2610 While I was writing the essay about Alibaba, I was amazed to see how Alibaba has combined so many business models into one. Unlike most web-celebrities on Taobao, here, Taobao even got Kim Kardashian to promote the Double 11 Shopping Festival.
Billions of dollars of sales, @KimKardashian and livestreaming. It can only mean one thing - Singles Day.（Via Twitter）
These numbers completely blow other shopping holidays out of the water. Black Friday and Cyber Monday combined weren’t even able to reach USD $15 billion in sales in 2018. This means that Alibaba alone had more than double the total sales on Black Friday and Cyber Monday. If we count the sales of other Chinese E-commerce platforms alongside Alibaba these two events look rather minuscule in comparison.（How To Get The Most Out Of Alibaba’s Singles Day (Double 11) Via Dragon Social）
Singles Day used to be a phenomenon only open to Chinese consumers, but Alibaba has been looking to expand its reach in a bid to boost sales and as the e-commerce giant continues to push its business overseas.
And Alibaba-owned AliExpress, will let local merchants from Russia, Spain, Italy and Turkey to participate in the 11.11 sales event for the first time.（From Kim Kardashian to Disney tickets: Alibaba gears up for Singles Day, a $30 billion shopping event Via CNBC）
（图文：CNBC，Dragon Social，Global Times，Twitter）